Shanshan Brand Management Co. Ltd.


Consumer Goods

238 Yunlin Middle Road, Wangchun Industrial Park, Ningbo, Zhejiang, PRC

Shanshan Brand Management Co., Ltd. is a China-based company principally engaged in the design, marketing and sales of formal and casual business menswear. The Company mainly distributes its products under three brands, including FIRS, SHANSHAN and LUBIAM. Products under FIRS brand are targeted at medium-to-high income male consumers aged between 35 and 45. Products under SHANSHAN brand are targeted at middle income male consumers aged between 25 and 35. Products under LUBIAM brand are targeted at affluent male consumers aged between 35 and 45. The Company also distributes its products under MARCO AZZALI and other brands.


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Company Profile
Shanshan Brand Management Company Limited is a pioneering PRC menswear enterprise under Ningbo Shanshan Co., Ltd. (600884.SH) and engaged in the design, marketing and sale of formal and casual business menswear in China under two core brands, namely, FIRS and SHANSHAN. According to the China Insights Consultancy Report, the FIRS brand was the fifth largest business formal menswear brand in the PRC in terms of retail revenue in 2017. As of December 31, 2017, the Group has over 1,052 retail outlets all the provinces, autonomous regions and central government administered municipalities in the PRC, except for Hainan and Tibet.


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